How Witchcraft Became A Brand by Corin Faife

There are many simple rituals practised in the house that Katie Karpetz shares with her husband in Edmonton, Alberta, from yoga to herbalism to candle magic. In the morning, she often waits for inspiration to strike before posting a photo or found image to her Instagram feed, and the mood captured will go on to determine her activities for the day.

Running her online store, The Witchery, from her home is a mixture of mundane, structured tasks, and more spontaneous and esoteric work. Sometimes she’s tracking, packing, and sending orders for the many hundreds of items she ships out to her customers in twice-weekly mail batches. Other times, she’s tapping into her own experiences and the

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https://www.buzzfeed.com/corinfaife/how-witchcraft-became-a-brand

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